3 ms·
Tricking people into thinking they are getting a great deal by providing them with inadequate baseline is by far my favorite dark pattern, second only to "does
by raquo 16y ago
Tricking people into thinking they are getting a great deal by providing them with inadequate baseline is by far my favorite dark pattern, second only to "does not contain enriched uranium"-kind of labels on food products.
- pierrefar 16y agoIt's called anchoring: http://en.wikipedia.org/wiki/Anchoring http://en.wikipedia.org/wiki/Anchoring Basically, you put a stake in the ground and you measure relative to it. Of course, the stake is so wrong for the buyer that anything is really a good deal in relation, but not necessarily in absolute terms.