There's a breed of execs out there that go: "Bring [metric] [up|down] [X%] by next [quarter|year]" without the slightest notion of if/how it could get done. And

There's a breed of execs out there that go: "Bring [metric] [up|down] [X%] by next [quarter|year]" without the slightest notion of if/how it could get done. And a number of them don't take any variation of "we need to negotiate that" for an answer.