But who is promising it? It's not like the individuals that work in the teams tasked to work on the weekends is the same individuals that promise these KPI-numb

But who is promising it? It's not like the individuals that work in the teams tasked to work on the weekends is the same individuals that promise these KPI-numbers? Even so, can you really claim that they are not pushed towards nearly impossible goals? It's very common to not reach a goal for a gazillion of reasons, forcing people to work weekends while you yourself get all the money from it is being an asshat.