4 ms·
Measuring conversion, customer acquisition cost (CAC), and comparing that to their life-time value (LTV) is standard practice, so a business naive enough not to
by adambyrtek 8y ago
Measuring conversion, customer acquisition cost (CAC), and comparing that to their life-time value (LTV) is standard practice, so a business naive enough not to measure the performance of their campaigns is not going to last long.