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One kind of fraud that I suspect exist but I hear less talk about here is fraud against advertisers; Last time I clicked and bought something from an ad was 5
by eitland 8y ago
One kind of fraud that I suspect exist but I hear less talk about here is fraud against advertisers;
Last time I clicked and bought something from an ad was 5 years ago. It costed me about USD 30. Either I'm totally extraordinary (not likely) or this is true for huge parts of the rest of ad viewers as well.
I also suspect that there is a connection between disposable income and resistance against ads.
More specifically I suspect ad networks fleece dumb and inexperienced ad buyers buy selling ads they know cannot work.
- adambyrtek 8y agoMeasuring conversion, customer acquisition cost (CAC), and comparing that to their life-time value (LTV) is standard practice, so a business naive enough not to measure the performance of their campaigns is not going to last long.
- linuxftw 8y agoI view online advertising similar to advertising in a print magazine. Brand/product awareness. Occasionally ads are quite relevant to me, such as travel savings.