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I used to work in advertising. On the rare occasion we were deploying display ads the most common complaint was: it doesn't show up. The reason was that literal
by pawelk 8y ago
I used to work in advertising. On the rare occasion we were deploying display ads the most common complaint was: it doesn't show up. The reason was that literally everyone, from developers, designers, to project managers, account managers and the client has been blocking ads.
In Poland ~90% of desktop browsers, and >50% of all browsers (desktop+mobile+tablets) have some kind of ad blocking enabled. Only 9% of users will allow ads when the website asks them to, most will always (43%) or usually (30%) leave the the website.
Anyways I agree this plugin is just click fraud.
- anoncake 8y ago> In Poland ~90% of desktop browsers, and >50% of all browsers (desktop+mobile+tablets) have some kind of ad blocking enabled. That's surprisingly high. Do you know if ad blocking is more common in Poland than elsewhere?
- pawelk 8y agoYes, Poland has one of the highest percentages of ad blocking users in the world. Historically it was also a bastion of Firefox - in pre-Chrome days it has had >50% market penetration, and Opera was also widely popular compared to other countries, AFAIR peaking at ~15% (ironically, even when it had a paid and ad-supported versions, many users were using the ad-supported Opera). Even now Firefox has 15% market share in Poland vs ~5% globally. I don't know if it's related or has a common cause, but this just higlights that some local markets can be very specific. Edit: January stats for desktop browsers: Chrome 50.52%, Firefox 31.02%, Opera 7.30%, Edge 4.66%, IE 4.15% Overall stats (incl. mobile devices): Mobile Chrome 33.69%, Desktop Chrome 26.16%, Firefox 14.94%, Safari Mobile 5.80%, Samsung Browser 4.87%