Pay existing owners a small fee to let prospective buyers drive their car. Have an app to coordinate. That was part of the intent of the referral program: rath

Pay existing owners a small fee to let prospective buyers drive their car. Have an app to coordinate. That was part of the intent of the referral program: rather than relying on a dealership network with expensive real estate and expensive marketing, encourage happy owners to sell by word of mouth. Unfortunately Tesla inadvertently killed the program by picking a too-valuable top prize with the wrong incentive (a $250K Roadster in exchange for a lot of referrals by a single owner, limiting the network effect, rather than a smaller award for a smaller number of referrals spread across many owners). Plus there was no limit on the number of top awards, with some people achieving multiple Roadster awards.