s/people are shown ads more relevant to them/people are better manipulated by ads Plus the information and therefore power asymmetry between people and corpora

s/people are shown ads more relevant to them/people are better manipulated by ads Plus the information and therefore power asymmetry between people and corporations increases. Imagine a business-to-business 'analytics' service to identify or predict insider threats such as whistleblowers or labor organizers. Background checks already get help from the private sector - this is just the logical next step. I'm sure they'll think of many more uses, if they haven't already.