I really don't understand this icon-ize everything UX trend. Since when do I hieroglyphics instead of English? Keep icons small, use brief text, employ informa

I really don't understand this icon-ize everything UX trend. Since when do I hieroglyphics instead of English? Keep icons small, use brief text, employ information hierarchies. Don't turn everything into a jumbled mess of icons "because they look nice." Edit: This comment is not directed towards you. It's more my frustration after spending two hours last night trying to understand the abysmal JIRA interface.