2 ms·
Why not close the stores and get creative with the test drives? Pay existing owners a small fee to let prospective buyers drive their car. Have an app to coord
by mrfusion 8y ago
Why not close the stores and get creative with the test drives?
Pay existing owners a small fee to let prospective buyers drive their car. Have an app to coordinate.
Or have tesla employees bring out a bunch of cars to a Walmart parking lot every Saturday.
It doesn’t seem like you need expensive retail space just to cordinate test drives.
- sowbug 8y agoPay existing owners a small fee to let prospective buyers drive their car. Have an app to coordinate. That was part of the intent of the referral program: rather than relying on a dealership network with expensive real estate and expensive marketing, encourage happy owners to sell by word of mouth. Unfortunately Tesla inadvertently killed the program by picking a too-valuable top prize with the wrong incentive (a $250K Roadster in exchange for a lot of referrals by a single owner, limiting the network effect, rather than a smaller award for a smaller number of referrals spread across many owners). Plus there was no limit on the number of top awards, with some people achieving multiple Roadster awards.