If a for-profit company can't market itself effectively, it is going to die. Elsvier is the textbook example of a company that hasn't marketed itself effective

If a for-profit company can't market itself effectively, it is going to die. Elsvier is the textbook example of a company that hasn't marketed itself effectively, unless you consider "WE ARE MONOPOLY! RESISTANCE IS FUTILE!" to be a marketing strategy. Well, the monopoly is over. Nature is taking its course. Think of it as evolution in action.