It is a huge problem in this space, we see that. We also believe that transparency and data democratisation is a huge draw for users. I think everyone is aware

It is a huge problem in this space, we see that. We also believe that transparency and data democratisation is a huge draw for users. I think everyone is aware nowadays that if a product is free, you, are in someway the product. One of the things we wanted to achieve with our Reward product is that users not only know that we are collecting data but can actively monitor what data we are receiving from their device. Most importantly they can see a independently verifiable 1-1 relationship of rewards for each days worth of data sent. It isn't much in the grand scheme of things but your data has value, you could argue that this data is payment for such "Free" services such as Facebook and Google - but transparency of this is important. I really like what Brave and BAT is doing for turning the advertising paradigm around - part of me thinks that it is against human nature and it won't work but we literally have an entire generation of people who do things for "Likes" or "Upvotes" so maybe I am just wrong (I hope I am!)