Fair point, but is this not just a reason for sites to register their own URL shortener? e.g. if you shorten something from techcrunch or read write web it shor

Fair point, but is this not just a reason for sites to register their own URL shortener? e.g. if you shorten something from techcrunch or read write web it shortens to their domain rather than bit.ly etc. Alternative is to also use goo.gl for more stability