>Fuji water bottles are rectangular not only as a unique branding but in order to economize on space in shipping to reduce transport cost. It's Fiji and this i

>Fuji water bottles are rectangular not only as a unique branding but in order to economize on space in shipping to reduce transport cost. It's Fiji and this is a terrible example. Fiji could just ship a tanker full of water to a bottler in their country of destination. Instead they ship the bottles to Fiji, then fill them at a plant that runs on diesel generators. Finally, they ship the filled bottles to their final destinations.