3 ms·

I love DDG but I think it's a bad name for a brand. Saying "DuckDuckGo" in a conversation takes time and using the acronym "DDG" makes it sound like some kind

I love DDG but I think it's a bad name for a brand. Saying "DuckDuckGo" in a conversation takes time and using the acronym "DDG" makes it sound like some kind of arcane product that only tech-savvy people uses. It's a bigger problem with internationalization. I wonder why they haven't rebranded to "duck" since they purchased "duck.com".

avinium 8y ago
It might feel weird to say out loud, but it’s definitely memorable. Everyone I’ve referred to DDG could recall the name instantly a few days later. That kind of recognition is important.