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Thanks for that. Big fan of Jeff Vogel. Hadn't seen that talk so a link would be great. I'm not saying Apple don't provide a service, of course they do, though

Thanks for that. Big fan of Jeff Vogel. Hadn't seen that talk so a link would be great. I'm not saying Apple don't provide a service, of course they do, though at times it sucks. My main point is about is about the price, not the principle. I pay Apple a yearly subscription just to develop for their platform. On top of that every sale I make they get 30%. Would 95% be ok? Another extreme element of this is that I cannot sell a licence outside of the App Store to my customers. I cannot ask them to buy from my website (which many have asked about and would be happy to do) and provide them with a code they can use to unlock or upgrade. This is explicitly banned. Unless you're a big player like Spotify or Netflix your app will not be allowed to do this. I've tried and been denied and stonewalled. In this case I am willing to build and manage my own payment/licencing setup to gain 30%. I'm just not allowed to do that.

eropple 8y ago
https://www.youtube.com/watch?v=stxVBJem3Rs https://www.youtube.com/watch?v=stxVBJem3Rs And I don't, tbh, have an opinion about the rest of your post; I'm talking about Steam, not Apple. But, having gone down this road myself (and why I cite the Jeff Vogel talk): you would almost certainly spend more than 30% on customer support and payment processing and fraud protection and accounting. Or you would do it incorrectly, which is worse. And, regardless, you'd expose yourself to a way smaller audience. It seems to me to be a good way to shoot yourself in the foot for no gain (and as an app developer myself I certainly wouldn't bother).