>They didn't promise free access to their audience It was literally the default setting until they started making people and orgs pay to reach all _of their ow

>They didn't promise free access to their audience It was literally the default setting until they started making people and orgs pay to reach all _of their own, organically grown_ audience. People were advertising their FB pages in advertising, on billboards and signage all over the country for a couple of years. I'm talking like Realtors and run-of-the-mill small businesses, etc. It all just turned out to be free advertising for Facebook because they changed their mind after reaching scale and needed to turn on some more profit.