To add to this, while the cut is 6 times larger, you only need a 40% larger audience to make up for the cost. I could see that happening given that you'd have

To add to this, while the cut is 6 times larger, you only need a 40% larger audience to make up for the cost. I could see that happening given that you'd have a huge base of people with accounts already and it's a platform for sharing content.