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> Is there a model of advertisement which is "pull" instead of "push"? Search. And contextual ads. Really pretty much what Google executed its meteoric rise o

> Is there a model of advertisement which is "pull" instead of "push"? Search. And contextual ads. Really pretty much what Google executed its meteoric rise on. But so 2005, right? And the reason they're creepy today, along with the rest of the surveillance economy, is that wasn't enough.

spectramax 8y ago
Good point. I think today DuckDuckGo is using contextual ads like Google used to do in 2005. I grew up in the 90's so I don't remember much about Yellow Pages. Wouldn't it be great to have a Yellow Page full of, say for example, headphone manufacturers? As a company, they pay a monthly fee to be on the list just like old Yellow Pages. When I am thinking about purchasing Headphones, I go to this list (which btw would be devoid of any referral links to Amazon, etc. and would only have the subscription of the list membership as a revenue model) and see a list of various manufacturers. Clicking the link takes me to a page that describes their products in all its glory - like a full page ad. I am ready to be convinced and I wouldn't mind all kinds of ways to convince me why I should buy your headphones. If I don't like it, I hit back and I am now looking at other manufacturers. May be a startup idea? This would truly be a "pull" because I am actively seeking headphones and I don't want to go to some stupid article titled "Top 10 headphones of 2019!" full of bullshit opinions only to get me to click a referral link.