Tim Cook is a supply chain expert and is positioning Apple to profit accordingly. By controlling who can sell and repair the hardware, who can sell software and

Tim Cook is a supply chain expert and is positioning Apple to profit accordingly. By controlling who can sell and repair the hardware, who can sell software and at what margins, he is making a lot of MBA-smart moves. But it looks like Apple has moved into a phase where it is milking its ecosystem and customer base rather than building it. In the same way, Apple engineers are focused on creating Apple devices than trying to create new and innovative products. I love Apple. I had an Apple II and there are three different Apple devices in front of me right now, but I'm not optimistic about the future of the company. You either die a hero or live to become Microsoft.