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Defining LuLaRoe as a "legging empire" is simply wrong. They are a weak-minded-person manipulation empire. Their competitors aren't clothing retailers, they're
by nathanaldensr 8y ago
Defining LuLaRoe as a "legging empire" is simply wrong. They are a weak-minded-person manipulation empire. Their competitors aren't clothing retailers, they're other MLMs, all targeting the same weak-minded people. That's what they sell. The prey on the weak-minded--those who would have their own dreams sold to them--and then wrap it up in fancy English to make the FTC happy.
- xnyan 8y ago"--and then wrap it up in fancy English to make the FTC happy." The wool is being pulled over 0 peoples (in power) eyes. Everyone (again, everyone with power) knows what is going on, including the FTC. MLMs target those particularly vulnerable to their pitch. They leverage their information asymmetry (almost everyone will lose money in a MLM to the benefit of those above) and as you say, hide what the reality of what the "business" really is with lifestyle fantasy and rhetoric marketing. I consider myself maybe a little smart in a few very specific areas - that has not stopped me from being outsmarted or taken advantage of at times I and think this is true for most people at some point. Labeling victims as weak minded is a simple way of dismissing the wrongdoing done by MLM actors with far more resources and power than their victims. What they do should be illegal, and the simple reason it's not is MLMs donate lots of money to lawmakers.