In r/antiMLM they sometimes talk about "financial advising/consulting" pyramid schemes involving either selling information on stocks or weird funds, and those

In r/antiMLM they sometimes talk about "financial advising/consulting" pyramid schemes involving either selling information on stocks or weird funds, and those disproportionately target men. (And reading Gang Leader for a Day, apparently for some proportion of inner-city boys selling drugs is a pyramid scheme of sorts.) Women usually spend more on products, and pyramid schemes are definitely targeting consumers by dangling the carrot of helping them pay for the product they are consuming so much of, so it'd make sense that they'd mostly be made up of women. It's not always "falling for" in the sense that women are not always caught up in the scammy part; sometimes they really like the product that much, and sometimes it's a social thing that they're OK paying for to stay in the community. If anything that there exists consumers of pyramid schemes that are OK partaking in the pyramid part but not taking it seriously makes it worse, because it legitimizes the whole activity in the eyes of a) uninvolved husbands/bystanders and b) potential marks who are really falling for it.