That's an even sillier steel-man. Consumers are not good at making informed pharmaceutical choices on their own, and the idea that magazine advertisements show

That's an even sillier steel-man. Consumers are not good at making informed pharmaceutical choices on their own, and the idea that magazine advertisements showing smiling old people does anything to inform them is laughable. Also, pharma doesn't market cures, they prefer to market long-term treatments that are recurring funding streams.