It doesn't matter how much gets spent on marketing in relative terms. If it were 99% of the budget, but R&D was larger in absolute dollars, then that'd be a ne

It doesn't matter how much gets spent on marketing in relative terms. If it were 99% of the budget, but R&D was larger in absolute dollars, then that'd be a net positive. Marketing increases revenue. A portion of revenue goes to R&D. Ergo, more marketing means more revenue available for R&D.