Man, I can remember when Google was still an up-and-coming, underdog-ish and exciting tech company, where working was cool and people and "do not evil" was ensh

Man, I can remember when Google was still an up-and-coming, underdog-ish and exciting tech company, where working was cool and people and "do not evil" was enshrined. I was really happy and excited whenever Google announced something new, because it was always so diverse, new, clever and somehow helped the world. Now things have taken a complete 180 degree turn. Google has become an ad company, and any innovation serves only to squeeze a little bit more data out of users. "Don't be evil" got deleted, and Google indeed seems to actively embrace "be evil". They are not even arguing with it anymore - anything that serves to close down the web, force tracking, breaches of privacy and so on... What changed in google? Any insiders? Just greed? Did important people leave?