Sanj, the point is that you are pitching media or VCs or someone whose attention you need to grab quickly. If you are talking to someone in the media who doesn'

Sanj, the point is that you are pitching media or VCs or someone whose attention you need to grab quickly. If you are talking to someone in the media who doesn't know what forums or Blogger are about a tech start-up asking for coverage, you are probably talking to the wrong person.