I think the lesson here is simpler: the company hit product-market fit, and assumed this would be the case forever. This wasn't true, of course. The founders ha

I think the lesson here is simpler: the company hit product-market fit, and assumed this would be the case forever. This wasn't true, of course. The founders hadn't optimized for this problem, they disagreed on what to do next, success got to their heads, and everything spiraled out of control. It's always harder to follow-up on a success, especially a huge one, like what the company in this story had.