On skipping the first few paragraphs, the article is very interesting. It's asking: the more people know who you really are, the less you have to tell them str

On skipping the first few paragraphs, the article is very interesting. It's asking: the more people know who you really are, the less you have to tell them straight (such as labeling yourself Dr. X or adding ", Ph.D." to your email signature.) The article goes on to argue that if you are indeed great but you keep telling people that you are, the less likely they are to believe you -because so many mediocre people are shouting that they are great. They shout, you don't shout, then you're distinguished. Orson Scott Card knew this and told us all about it. Makes sense.