3 ms·
I probably wouldn't pass the interviews at most of these places :-P But if they pay me (well the consulting company I work for) enough I might fly in to hold s
by eitland 8y ago
I probably wouldn't pass the interviews at most of these places :-P
But if they pay me (well the consulting company I work for) enough I might fly in to hold some session along the lines of
- don't annoy power users for no good reason (a certain ad delivery company with an attached search engine might be interested in this)
- how to please all your customers at once - the forgotten art of making your software configurable. Bonus session: sensible defaults (audience: every modern software company)
- your customers might not be as smart as you but most of them aren't braindead - and other notes from the field (same audience)
- continue to be the best - by not nerfing your almost-perfect product (same audience)
- not storing data you don't need to serve your users [0] - a practical guide to not getting fined by EU while also getting rid of dumb disclaimers that won't help you anyway when regulators get fed up (audience: everyone who has a GDPR popup with default opt in to one or more likely more than 100 different trackers)
- why customers who have already bought a dishwasher won't buy a new one however much you advertise for them the rest of the month (and other great secrets from marketing 101). (Audience: most adtech companies and ad buyers)
- the long-term benefits of serving ads that actually provides value - or why you'd want to sell some ads to other companies than scammy dating sites even if they are currently the easiest ones to fleece by showing expensive ads to customers who aren't interested at all. (Ad-tech companies, and that big one with the attached search engine in particular.)
Master class:
- 1/3 Living in a global world: Europeans are also on the Internet and knows when movie and series releases are + other shocking truths.
- 2/3 increasing digital sales by putting the content up for sale - how to increase sales and customer happines all while reducing piracy just buy removing stupid geo limiting
- 3/3 the synergistic effects of making your content available to customers who wants to pay for it while it is still hot
[0]: Deliberately talking about users, not customers here to avoid the ever-helpful response of "if you are not paying you are not the customer, you are the product". And BTW, I agree, it just isn't always helpful.
- hopler 8y agoI'm fairly sure that ignorance isn't the reason these companies aren't implementing your suggestions.
- eitland 8y agoWell, I don't expect a sales boom but I struggle to come up with a better explanation for a couple of those.
- grogenaut 8y agoYour issues with geo limiting around content are almost entirely an artifact of the publishing systems. Having had to work on those things, amazon does not actually want to waste time implementing them except that it's a requirement to get the content people want to buy. Put the blame where it belongs.