Yes I think you're right, but that may be an even harder gap to close than tech. Good Marketing: Crazy genius CEO who is always in the news, builds rockets in

Yes I think you're right, but that may be an even harder gap to close than tech. Good Marketing: Crazy genius CEO who is always in the news, builds rockets in his spare time, launches his car into space, smokes weed with Joe Rogan, and constantly thumbs his nose at the authorities. Customers like this company so much that the CEO can ask for volunteers and actually get a response. $0 advertising budget. All marketing by word of mouth. Direct to consumer sales with transparent pricing. Bad Marketing: Standard car company. Nobody even knows the CEO's name, and he only speaks publicly in boring prepared statements run through a huge PR team. Massive advertising budget producing totally boring car ads that are indistinguishable from other companies. Sold through dealerships and sketchy salesmen who negotiate a different price for each customer. I can see the big companies beating Tesla on tech a lot more than I can see them becoming like Tesla as a brand.