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Haven't supermarkets been doing this for ages? For example noticing that more people are buying gluten free pasta that costs 3x the price of normal pasta and th
by stef25 8y ago
Haven't supermarkets been doing this for ages? For example noticing that more people are buying gluten free pasta that costs 3x the price of normal pasta and then deciding putting out their own brand GF pasta that's just 2x the price.
With a bit of effort anyone can find products on Amazon that sell well (there's services that will do this) and then try to compete with those products. Amazon undoubtedly has more insights than those services provide, but that's probably not what makes or breaks their Basics products.
Their strength is probably their manufacturing costs being much lower than the average 3p startup seller and the brand itself.
I don't know why by I love these Basics lines that are being produced by Amazon, Zalando etc. They're positioned perfectly between "brands that are overpriced" and "Chinese brands selling probably crap products with probably fake reviews". I have Amazon basics towels, camera tripod, water filter, toiletry bag and more.
- dragonwriter 8y ago> With a bit of effort anyone can find products on Amazon that sell well (there's services that will do this) and then try to compete with those products. Amazon undoubtedly has more insights than those services provide, but that's The fact that they can make sure it makes is prominent in any search result in the category, even for a competing product, is what makes it, combined with the fact that it's the one thing on Amazon you can be 100% sure isn't counterfeit, size no one else can sell it so there is no risk of commingling. It's nice that Amazon has found a way to trade on the unreliability of their own marketplace, and to leverage dominant market power in online into marketshare in any particular product market they choose. Great for Amazon, that is; not so sure it's good for anyone else.
- hopler 8y agoWorse, by monitoring transactions, they know exactly how shitty (er, "Basic") a product can be before returns outweigh sales, without paying the cost of experimentation with their own manufacturing.