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It's good to hear another perspective... Just out of technical curiosity, does your dataset contain PII or just UUIDs and location data? If no PII, how to buy
by andrenotgiant 8y ago
It's good to hear another perspective...
Just out of technical curiosity, does your dataset contain PII or just UUIDs and location data?
If no PII, how to buyers of the data join it to their own datasets?
- voycey 8y agoThe UUID (IDFA / AAID) is 'true north' for us, this allows us to join it to other data-sets, however there are several other methods of attribution we use. We don't collect any PII data (in fact we actively avoid it!), we don't need to know 'who' a device is, only the location history of that device! There are companies out there who will attribute a UUID to a physical email / telephone number, I think it is a bit of a grey area and with the current privacy landscape something I think that will soon end.