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>It's not their fault they prefer the kit kat. Imma stop you right there. The kit kat was what sent me in search of what proper foods should taste like. I grew

>It's not their fault they prefer the kit kat. Imma stop you right there. The kit kat was what sent me in search of what proper foods should taste like. I grew up in the US and as a kid I travelled to Canada with my Dad around age 10. He bought me a kit kat bar at a gas station at some point and I remember it looking much different than the ones in the US. I tasted it and it was the best kit kat I ever had in my life up until that point. It ruined me. I couldn't eat a US one again and enjoy it. It turns out in the US we are sold a kit kat made of lies and deceit under license by Hershey. (actually it's just they use a ton more sugar and less cacao solids) The original kit kat was made by Rowntree which was later purchased by Nestle, that's who makes them outside the US. I found out duty free sold cases of UK kit kats on the US/CA border so I've been like a kit kat missionary giving them to friends/family over the years and converting them. Shout out to Japan for making crazy flavors too. Anyways the kit kat was my awakening to fake food products in the US and since then the curiosity stuck to just about any other kind of food. Lately I have been spreading the good news about real cinnamon since it really does have a whole depth of complexity in flavor that cassia (what all US stores sell) doesn't have.

ip26 8y ago
actually it's just they use a ton more sugar and less cacao solids Pretty much what I would have guessed, based on the food products available for sale it seems clear to me that Americans prefer their foods to contain the highest possible amounts of sugar & salt.
- joecool1029 8y ago
  I thought that at first too. But the reality is (most) Americans prefer quantity over quality and it’s cheaper to cut down on cacao and fill with sugar. Less about actual flavor profile here. A region with very different preferences on chocolate is Japan. All milk chocolate I’ve had from there is much less sweet than European or American chocolate.
  - auiya 8y ago
    > But the reality is (most) Americans prefer quantity over quality This is incorrect. I used to manufacture hot sauce, and it's really about the cost margins calculus. The big sellers fill their products full of fluff to keep their costs down, and to squeeze out the maximum amount of profit they can while still keeping sales steady. It's what happens when food manufacture becomes a for-profit venture at industrial scales. I would argue this has led to our current health crisis and should be re-evaluated.

ip26 8y ago

actually it's just they use a ton more sugar and less cacao solids Pretty much what I would have guessed, based on the food products available for sale it seems clear to me that Americans prefer their foods to contain the highest possible amounts of sugar & salt.

joecool1029 8y ago
I thought that at first too. But the reality is (most) Americans prefer quantity over quality and it’s cheaper to cut down on cacao and fill with sugar. Less about actual flavor profile here. A region with very different preferences on chocolate is Japan. All milk chocolate I’ve had from there is much less sweet than European or American chocolate.
- auiya 8y ago
  > But the reality is (most) Americans prefer quantity over quality This is incorrect. I used to manufacture hot sauce, and it's really about the cost margins calculus. The big sellers fill their products full of fluff to keep their costs down, and to squeeze out the maximum amount of profit they can while still keeping sales steady. It's what happens when food manufacture becomes a for-profit venture at industrial scales. I would argue this has led to our current health crisis and should be re-evaluated.