First selling most perishable items online is difficult, but to believe home meals are doomed is shortsighted. The market exists otherwise because not everybod

First selling most perishable items online is difficult, but to believe home meals are doomed is shortsighted. The market exists otherwise because not everybody wants to play Gordon Ramsey every night. These companies are mostly doing everything themselves when in many cases they should partner with local grocery store chains and create branded meal plans. It's no different than the flower industry, where you partner with local florists who build your bouquet and deliver it under a national brand. It's extremely tough to deliver flower bouquets from a central fulfillment facility, been there did that. People are lazy, nothing changes there anytime soon. Yet these are the same people who drop $75 for dinner a few times a week like it's no big deal yet will compare that to a meal subscription like it's a ripoff. The audience is out there, just a matter of finding them.