4 ms·
The old saw that any publicity is good publicity isn't true. Tesla being in the news because their leader is committing securities fraud and acting increasingly
by LiquidSky 8y ago
The old saw that any publicity is good publicity isn't true. Tesla being in the news because their leader is committing securities fraud and acting increasingly erratic isn't helping the brand anymore than Coca Cola being in the news for giving people food poisoning.
- jjoonathan 8y agoI tend to agree. I limit my claims to "advertising can still make sense even if 100% of the target market is already aware of the product."
- ordu 8y agoI wouldn't be so sure about it. We cannot speak in meaningful way whether Musk's kind of publicity is good or it is bad without considering his target audience first. Do we know some group of people who might cheer Musk's behaviour? I can think about just one possibility linked with age, but found it unlikely: if average age of owners of S, 3 and X models was between 43 and 53 years[1], it would be unlikely to drop significally. Didn't Musk promised for next models to be cheaper (and more affordable for younger generations) than previous? Though idea of Musk running campain targeting younger and rebellous generations seems implausible for me regardless of price. [1] https://www.teslarati.com/survey-model-x-owners-income-double-model-s/ https://www.teslarati.com/survey-model-x-owners-income-doubl...