Amazon seller here. It is against the terms of service to ask for positive reviews. It is also against TOS to offer a free product in exchange for a review. Yo

Amazon seller here. It is against the terms of service to ask for positive reviews. It is also against TOS to offer a free product in exchange for a review. You can, however, ask customers for a review in a neutral way. For example, "Would you be open to leaving us a brief, honest product review?" That is how we ask it. Some companies, especially supplements companies, have a funnel that gives you a "second month free" in exchange for privately sharing product feedback and your email address with them. Here's how it works for one brand I purchased from recently: - You receive your first purchase - You go to a landing page and enter your name and order ID - They send you an email after 2 weeks asking for your private feedback of the product. - Once you provide this private feedback, they will send you the free product. - Before you leave the survey, they ask you if you are open to leaving a product review. They ask in a neutral way and are explicit that it is completely optional. This is to be clear that they are not giving you a product in exchange for a review—you already got your free product for sharing private feedback. You could argue that this is a gray area, for sure. But for small brands, reviews are incredibly important, and it helps to be able to market to past customers (which Amazon does not allow you to do through their system). Getting a 2nd month free can help build brand loyalty. Personally, I don't have a problem with this type of funnel, as long as it adheres completely to Amazon's TOS and doesn't annoy or deceive the customer. The customer has to feel right about writing the review, not like they were manipulated. It's very easy to get that wrong, and most sellers who try do get it wrong. Note that we do not have such a funnel set up for our product as of this writing. [Edited one sentence for clarity]