This is an interesting case since it has the potential to impact other larger entities such as Amazon (Goods), Google (Apps), Apple (Apps). The issue with fake

This is an interesting case since it has the potential to impact other larger entities such as Amazon (Goods), Google (Apps), Apple (Apps). The issue with fake paid reviews is extremely difficult to gauge and act upon. On one end, the owner of the marketplace doesn't want their place to be seeing as 'full of fakes' on the other end, they don't want to be seeing as censoring legit feedback. How do you know who is who? The second you figure that out, the 'bad actors' will find different, innovative ways to break your system. On another side, because review has become a huge part of the decision people take, new entrants are finding it harder to get a piece of the market (even if they are legit) without paying someone to provide reviews. Finding the right balance in this area will be a continuous effort on all sides, we will likely need better independent customer review sites, the marketplaces will need to find better ways to gauge what is real and what is not, the customers will need to be proactive and check information from different angles, businesses will need to find new ways to prove their legitimacy to get the trust of clients.