The quote from the article's title refers to copy and yes, with English being a rather short-ish language, translated copy will fail to stay within design const

The quote from the article's title refers to copy and yes, with English being a rather short-ish language, translated copy will fail to stay within design constraints in pretty much all other languages. On the other hand, except for Russians (and the dozen or so Canadians and France which owns land in almost every timezone on the planet) pretty much every country on the planet has just one timezone. So creating an app for the US market brings that nasty problem.