Idera has a pretty simple goal you can work towards: make the company as profitable as possible. You might not like this goal as much as purely serving the targ

Idera has a pretty simple goal you can work towards: make the company as profitable as possible. You might not like this goal as much as purely serving the target audience, but in the long run, the example positive example of Travis CL turning into a sustainable profit will lead to further investment in the sector. This behavour will probably be incentivized by bonuses, and any stock you had most likely just had a liquidity event, so you stand to benefit.