Really it's more a case of extending the 'funky vinyl decal' market from laptops and other small electronics to Ikea furniture. Limiting it to (some) Ikea furn

Really it's more a case of extending the 'funky vinyl decal' market from laptops and other small electronics to Ikea furniture. Limiting it to (some) Ikea furniture gives them a selection of items of known sizes to work with when sizing and cutting the decals.