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Absolutely. They suck, they just suck less. With FB, you can _at least_ try to advertise to "small business owners in CA" and get a few leads for your SaaS. Go
by nopriorarrests 8y ago
Absolutely. They suck, they just suck less. With FB, you can _at least_ try to advertise to "small business owners in CA" and get a few leads for your SaaS.
Good luck doing it with independent ad-tech and their "data".
- dhimes 8y agoIt really only plays as a branding message- like a superbowl ad. I've never bought anything immediately after seeing a superbowl ad, but the brand (Doritos, whatever) is in my brain now (as I eat my Tostitos of course).
- nopriorarrests 8y agoThis is also not true. I have a great deal of experience, and I've seen that you can generate final sale for some non-brand obscure SaaS platform (so no branding effect here at all) for like $30 per sale in Facebook, $90 in a good independent ad-tech platform, and $600 in a bad platform. Facebook still totally kicks ass and absolutely can make money for you if your SaaS brings you $100 in a first year. (100-30=70 in incremental profit for you). Hell, even really good ad-tech platform (yes, they exist) can make you money, though less so (100-90=10 in a first year). Shitty platforms are money sink, though