Mr. Gates has identified the 50 state school superintendents as critical stakeholders in his plan. With this identified audience, he's turned what seems an imp

Mr. Gates has identified the 50 state school superintendents as critical stakeholders in his plan. With this identified audience, he's turned what seems an impossible task into a more manageable one. Now he has an identifiable audience, with identifiable needs. He will be able to eliminate some of the noise that surrounds such a large issue because of this. Ultimately, the goal is to build the best possible performance based system, but Mr. Gates saves the time and effort associated with re-crafting rejected ideas, by identifying and including necessary input from his crucial stakeholders (state superintendents) on the front end.