As per the article, internationalisation and localisation are harder than they seem at first. But take the time to do them right and you can outsell your compet

As per the article, internationalisation and localisation are harder than they seem at first. But take the time to do them right and you can outsell your competitors in certain lucrative markets. My product has many competitors. In the US, the UK, and other English-speaking regions it is a struggle to compete. But our team has experience with languages and translation so that gives us the edge in markets outside the Anglo-sphere.