> If pages were serving up plain, static images, probably free of pervasive tracking, I wouldn’t feel the need to take the nuclear approach to ad tracking. Bec

> If pages were serving up plain, static images, probably free of pervasive tracking, I wouldn’t feel the need to take the nuclear approach to ad tracking. Because people who pay for these ads need to justify that the ROI is there. They need to know how many views, clicks, and other stuff. Just like you need to know many things in different areas. I'm not defending terrible offenders like Google, but people don't just say "Yeah sure, let me just spend thousands of dollars on an ad and HOPE it gets clicks and views like you claim it will"