I work for a fairly high traffic website, and we got a demonstration a few weeks ago from a company that is offering to install software for us that can force a

I work for a fairly high traffic website, and we got a demonstration a few weeks ago from a company that is offering to install software for us that can force about 80% of our ads through, with minimal modification on our part. It is this proxy that dynamically recompiles our javascript and knits it into our content. But we were told we should only turn on ad-forcing for only for older demographics, who were far less likely to care. Management opted to pass, only because it wouldn't improve things enough. This is what we get for letting companies like Google decide what technologies win and reshape the landscape. We have become so dependent on javascript blobs and server side rendering that blocking ads will be an uphill battle. Honestly I think Google could shove ads down our throats if they wanted to, but they are holding back, for now. The bulwark against this encroachment was Mozilla Firefox, and the OSS community. Firefox was supposed to provide a legitimate alternative vision for the web. But Mozilla decided to let Google define what was normal, and what features a web browser should and should not have. Can't people see that Google's vision is box canyon?