I don't think the article is advocating for agriculture - instead, my understanding is that it is advocating for taking a value system analogous to 'back to the

I don't think the article is advocating for agriculture - instead, my understanding is that it is advocating for taking a value system analogous to 'back to the land' and applying it to internet usage. To follow the analogy - instead of visiting factory farmed Facebook, we instead choose to spend our attention at the community blog.