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It's a great marketing hack actually. Edit: why the downvotes really ? I really believe it's a clever way to build upon an existing brand while providing a ser
by thibaut_barrere 16y ago
It's a great marketing hack actually.
Edit: why the downvotes really ? I really believe it's a clever way to build upon an existing brand while providing a service that people I know are willing to use.
- jonhendry 16y agoReally it's more a case of extending the 'funky vinyl decal' market from laptops and other small electronics to Ikea furniture. Limiting it to (some) Ikea furniture gives them a selection of items of known sizes to work with when sizing and cutting the decals.