if this whole "we're cool now!" pr schtick is gonna work, i think they need to back it off a bit. it's a little bit much.... can't they come up with a new and

if this whole "we're cool now!" pr schtick is gonna work, i think they need to back it off a bit. it's a little bit much.... can't they come up with a new and fresh identity to try and attract employees and developers rather than s/goog/us/? it seems a little... obvious? (and perhaps counterproductive?)