Since these comments imply that research firms already mine this, I think there's a hilarious opportunity for rank-and-file engineers at these tech companies to

Since these comments imply that research firms already mine this, I think there's a hilarious opportunity for rank-and-file engineers at these tech companies to vend fake features/experiments (in which nobody receives the treatment), and watch hedge funds overstep then get the rug pulled out on them. At the least, the practice would cheapen the practice of data mining of the experiment names without having to implement any substantial fix. Starting points could be, DRIVERLESS_DRONE_KILL_BOTS, or IR_CALL_DISPLAY_BANNER_RECORD_40_PCT_PROFIT_MARGIN.