The the scale of the platform is the differentiator. If you're moderating a few hundred or thousand people on a forum, especially a site with a constrained visi

The the scale of the platform is the differentiator. If you're moderating a few hundred or thousand people on a forum, especially a site with a constrained vision and purpose, you're simply not encountering content and behavior like this on a regular basis, if ever. Now, look at facebook. Billions of users. No constrained vision or purpose to being there; if you're human, you're a customer, and human behavior can be pretty gross at the fringes. And maybe most importantly; they can't just Ban whatever people or content they want, due to both a profit motive and public outrage due to their preeminent position. This isn't a problem that has already existed, because the problem is with the Scale, not with the Behavior.